We also had a lack of consistency between different digital products and even within those products. If you don’t have a firm set of design and development guidelines, then your digital products can seem like the Wild West.Īt Dell, our designers and developers kept recreating the same UI components over and over, which wasted lots of time. In a company this size, you have a lot of different digital applications owned by a lot of different teams. It’s a very product-focused and problem-solving focused team. It’s kind of part of our digital transformation - and believe me, I know that phrase is cliché at this point - but we have this concept of a balanced team where designers, developers and product managers work together on the same team. What’s it like to work at Dell? How would you describe the company’s culture?ĭell uses a balanced team approach. In this interview, Josh talks about the challenges of design consistency in a worldwide operation and how Dell’s system has married design and development to drive better efficiency. Josh is helping the technology giant adopt a lean-startup approach to build its design system quickly and cost effectively.
Josh Baron has been a senior principal product designer at Dell since July 2018.
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